PRIVACY POLICY - Last updated: January 8, 2024
Contents
1. What Types of Personal Information Do We Collect?
2. How Do We Use Your Personal Information
3. With Whom Do We Share Your Personal Information?
4. How Do We Protect Your Personal Information?
5. What Are Your Choices and Rights?
6. Changes to this Privacy Notice
7. How Can You Contact Us?
8. How Do We Use Cookies?
We are part of the Knowledgechair brand, describe how we use personal information that we collect from you if you are in Canada and you:
- Access or use our website at knowledgechair.com or any other website, application or online service that we operate which includes a link to this Privacy Notice.
- Make a purchase or sign up in any of our Knowledgechair in Canada or online for any of our services; or
- Contact us for customer service.
1. What Types of Personal Information Do We Collect?Information You Actively Submit: If you buy our products, register for an online account with us, use any features of our online services, sign up for updates and marketing communications from us, request specific product customizations from us, participate in our sweepstakes, contests or surveys, submit a product review on our website, contact us for customer service, or otherwise interact with us via our online services or in one of our stores, we may collect personal information about you, including the following:
- Contact Data, which may include your name, alias, username, postal address, email address and telephone number;
- Order information and Account Data, which may include your Contact Data, payment card information, billing address, birth day and month, gender (optional to understand the diversity of our customers), and the details of the products or services you have ordered, purchased or requested from us;
- “Knowledgechair” Data, which may include your Contact Data and the products or services you are interested in;
- Social Media Data, which may include your social media interactions with us (e.g., if you “like” or “share” or “comment” on something you see on our social media platforms), or if you choose to send us a query via social media channel, and any information you actively provide to us for social media marketing purposes. We may also use services provided by third-party platforms (such as social networking and other websites) to choose and target lookalike audiences on such platforms and to create advertisements, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt-out of the use of your information for these purposes, please contact us at privacy@knowledgechair.com; and
- Correspondence Data, which you voluntarily provide to us when making inquiries to customer care, comments on our social media, product reviews on our site, interests if you choose to participate in our clienteling program, and any other information you actively provide to us.
Information Passively Submitted on our Online Services: When you use our online services, we collect information from or about the computer, phone or other device on which you have installed, or from which you access, our online services, and information about your usage of our online services, including the following:
- Technical Data, which includes your IP address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors;
- Online Usage and Interaction Data, which includes the websites you visited before and after visiting our website, products you viewed or searched for on our online services, length of visits to certain online pages, online page interaction information (such as scrolling, clicks, and mouseovers), methods used to browse away from online pages, your interactions with our marketing emails (such as whether and when you opened an email from us, and whether you clicked a link in the email or forwarded the email), and your interactions with our online ads.
Cookies and Related Technologies: We and our business partners may use cookies and other similar technologies such as pixel tags and web beacons to collect certain types of the Technical Data and Online Usage and Interaction Data described above as permitted by applicable law. Cookies and similar technologies are placed on our site for the following purposes:
- Enable basic functioning of our website;
- Web analytics to improve our website (structure, features, accessibility and usability, content, or to fix any technical issues through gathering relevant technical data);
- Enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, and items placed in the cart);
- Provide you with tailored advertising on and off our website;
- To provide targeted advertising and monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails); and
- Learn more about your preferences and Internet browsing habits to provide you with tailored web-visit.
For more information about the cookies and similar technologies we use, please see our How do we use Cookies in section 8 below.2. How Do We Use Your Personal Information?We use the following categories of personal information for the following purposes:
- Contact Data to communicate with you, including about products and services you have ordered, or to send you updates about our products, services, or campaigns across any of the Knowledgechair brands or affiliate companies, affiliates, or third party companies or entities that may be of interest; or when you voluntarily enter to win a contest, sweepstakes or giveaway. See Section 5 for your choices.
- Order Information and Account Data to create and manage your account on our website (for example to enable you to access, update and save your preferences to the account); fulfill your orders, including product customization requests.
- “My Wishlist” Data to provide you with the “wish list” features of our online services, which allow you to identify and save products that you are interested in.
- Social Media Data to interact with you through our social media platforms; and administer social media marketing initiatives or social media advertising campaigns.
- Correspondence Data to respond to any specific queries you may have when you contact customer care, and with your consent, to understand your preferences so that we can provide you with updates about our products, events, or services that may be of interest, provide you with a more tailored customer experience when you opt in to any of our programs, courses, memberships in our stores, to administer sweepstakes and giveaways, or to improve our product offerings and customer experience based on your responses to a survey or product review.
- Technical Data and Online Usage and Interaction Data to provide, maintain, monitor, secure, debug, personalize and optimize our online services to and for you; provide you with customer service and technical assistance for example when you use our chat function; and to generally develop and improve our products and services. We also use technical data that is automatically collected by cookies and related technologies to understand the effectiveness of our ads and social media campaigns.
We also use your personal information for the following purposes (collectively, the “General Processing Purposes”), as permitted by applicable law:
- Advertising and Marketing Activities: To provide you with marketing communications, updates on special offers or promotions, products and services across any of the Knowledgechair brand, or affiliates brands , that we believe you may be interested in, or to administer and let you know about our sweepstakes and giveaways. We may tailor the content of those communications based on our understanding of your preferences. With your consent, we may use your information to help all Knowledgechair brands provide you with surveys, create customer profiles, generate inferences, and deliver targeted advertisements ("cross-brand marketing"). You can opt-out of cross-brand marketing at any time by clicking the “unsubscribe” link at the bottom of any email that you receive or emailing privacy@knowledgechair.com
- Compliance with Laws: To perform activities necessary to ensure compliance with applicable national, state, provincial and other applicable laws, and to respond to requests from government authorities.
- Performance of Contracts: To perform our obligations and exercise our rights under our Terms of Use or any other agreement that you enter with us.
- Protection of Legal Interests: To protect our legal interests, such as in the event of a complaint or dispute.
- Research and Development: To perform research and undertake surveys to understand preferences about our products and customer experience, to improve product design and product testing;
- Merger or Sale: In the event that we, or some or all of our assets, are acquired by or merged with a third-party entity or in connection with a merger, acquisition, sale, or other change of control, we may transfer some or all of the personal information that we have collected about you to another organization as part of that transaction. If we intend to transfer your personal information in connection with such a transaction, we may proceed with notice to you, grant you an opportunity to object, or seek your consent, as permitted or required by applicable law.
3. With Whom Do We Share Your Personal Information?We may share your personal information with the third parties listed below as permitted by applicable law. Your personal information may be stored, accessed or otherwise processed by us and our service providers outside of the province in which you reside (including, for residents of Quebec, outside of Quebec), including in the United States.
- Our Knowledgechair brand or any affiliate or affiliate brand we partner with): As described above in Section 2, with your consent, we may share your information with any Knowledgechair brand, affiliate or affiliate brand to generate cross-brand marketing materials tailored to your specific interests, program memberships, and purchases. For example, if you sign up for email marketing materials from one of our brands (e.g., Knowledgechair University), we may obtain your consent to share your personal information with another brand so that they can send you marketing materials for the other brand's products that may be of interest to you. You can opt-out of this sharing at any time by emailing privacy@knowledgechair.com
- Our service providers and business partners: We rely on affiliated and unaffiliated companies, agents and contractors to assist us with the provision of services and products to you, including:
- Online payment and fraud prevention service providers when you make a purchase;
- Delivery / logistics service providers, to deliver products you have purchased;
- Customer care services;
- Infrastructure and IT service providers, including cloud service providers to administer our website and your account if you register with us;
- Marketing, advertising and communications agencies to send you information about products and services that may be of interest to you;
- Providers of services related to some enhanced online features such as customer review;
- Advertising companies who help us provide tailored advertising and understand the effectiveness of our ads and traffic on our site
- Providers of website testing / analytics services; or
- External auditors and advisers;
We provide our service providers and business partners with access to your personal information so that they may provide services to us, subject to non-disclosure agreements and other data protection safeguards.
- Third parties permitted or required by law: In certain circumstances, we may be required to disclose or share your personal information to comply with a legal or regulatory obligation. For example, we may be required to disclose personal information to regulators, government agencies or to judicial or administrative authorities. We may also disclose your personal information to third parties where disclosure is both legally permissible and necessary to protect or defend our rights, for law enforcement purposes, or to enforce our contracts or protect your rights.
- Third parties connected with business transfers: We may transfer your personal information to third parties in connection with a proposed or completed reorganization, restructuring, merger, acquisition or transfer of assets, provided that the receiving party agrees to treat your personal information in a manner consistent with this Privacy Notice.
Please note our online services may contain links to and from the websites of our partners or affiliates that are not owned or operated by us. If you follow a link to any of these websites, please review the privacy policies of third party websites before you submit any personal information to them. We are not responsible for any privacy or security policies of these third party sites.4. How do we protect your personal information?We have implemented technical and organizational security measures intended to safeguard the personal information in our custody and control. Such measures include, for example, limiting access to personal information only to employees and authorized service providers who need to know such information for the purposes described in this Privacy Notice, as well as other administrative, technical and physical safeguards.For example, when you place an order on www.Knowledgechair.com we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in respect of your online interactions with us.While we endeavor to protect our systems, sites, operations and information against unauthorized access, use, modification and disclosure, due to the inherent nature of the Internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others.5. What are Your Choices and RightsUnsubscribe. You may unsubscribe from our marketing emails or SMS communications. To unsubscribe from marketing emails, please click the “unsubscribe” link at the bottom of any email that you receive, use the unsubscribe option on our website (www.knowledgechair.com/email preferences or email us at privacy@knowledgechair.com, To unsubscribe from SMS communications, reply STOP to any message or follow the instructions in the message. You may also contact us using the details in Section 7 below. Please note there may be a short period of time for us to update your preferences and ensure that we honor your request. Please note that you may continue to receive transactional or account-related communications from us.Update, Modify or Correct Your Information. We encourage you to contact us to update, modify or correct your personal information if it changes or if you believe that any information that we have collected about you is inaccurate. We may request information from you to honor your request, such as to ensure proper authentication or to verify the business branch of ours to which the information was provided.Rights under Applicable Privacy Laws. You may have rights under applicable privacy laws, including to access or correct or erase personal information that we have about you, request that we cease dissemination or de-index your personal information (if applicable) or restrict or object withdraw your consent to our use and disclosure of personal information, subject to legal or contractual restrictions and reasonable notice. To submit a request to exercise any such rights, please contact us using the details in Section 7 below.6. Changes to This Privacy NoticeWe may change, modify, add, or remove portions of this Privacy Notice at any time, in which case we will provide individuals with notice of such updates where required by applicable law and then upload the updated Privacy Notice to our website ca.stuartweitzman.com. You should check this page periodically for changes.7. How Can You Contact Us?To exercise any of your privacy rights, or if you have any questions or concerns regarding this Privacy Notice or the data processing practices outlined herein, please contact our Privacy Officer as follows:
- by email: privacy@knowledgechair.com
- by phone:
Customer Care
1-604-803-8474 or M-F 8 am - 5 pm
- by post: Knowledgechair Privacy Office; PO Box 221, Lions Bay, BC V0N 2E0
8.How Do We Use Cookies?In this Cookie Notice, we, Knowledgechair Inc., explain how we use cookies and similar digital tracking technologies (which we refer to as “cookies”) on our website and other online services.Like many other organizations, we use cookies or similar digital tracking technologies on our website for a number of purposes as set out below. Cookies (or other similar technologies) can be placed on our website by us or by third-party partners we engage for our purposes.Third-party cookies may also be deployed on our behalf on third-party websites (e.g. to measure the effectiveness of ads). We respect applicable law about cookies. In particular, we use cookies only with your authorization where this is required by applicable law. In any case, you may opt-out from cookies at any time by changing your browser settings accordingly. However, as a consequence of your opt-out, certain functions, portions or features of our website may cease working or may prevent you from fully benefiting of our online services.A. Categories of cookiesSome cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies and these types enable us to remember things about you as a returning visitor.To learn more about your options, how to opt-out of different categories of cookies, block these cookies by using your browser settings, please see the “How to Manage your Cookies?” section below.To find out general information about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. Alternatively, you can search the Internet for other independent information on cookies.The main categories of cookies we use include:
- Strictly necessary cookies: These cookies are essential in order to enable you to move around the website and use its features, and ensuring the security of your online transactions with us and online access to our website. Without these cookies, services you have asked for, such as completing a transaction, cannot be provided. These cookies don’t gather information about you for the purposes of marketing.
- Performance cookies: These cookies allow us to count the number of visitors and collect information about how visitors use a web site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies may collect the IP address of the device used to access the site. All information these cookies collect is only used to improve how a website works and the user experience.
- Functionality cookies: These cookies allow us to recognize you when you return to our website and allows the website to remember choices you make (such as your user name). They may also be used to provide services you have requested such as watching a video. The information these cookies collect may include your IP address but the cookie does not contain your name, address, account details, etc. and they do not track your browsing activity across other websites.
- Targeting cookies: These cookies make marketing and advertising content more relevant to you. We or a third party advertising network that we work with may collect information relating to your browsing history and interests on and off our website to deliver relevant advertising to you on and off our website. The advertisement network partner may use marketing cookies, pixels or similar technologies to collect usage, navigational or other statistical data about your activities on our websites and mobile applications and other websites and apps (such as web pages you visit, ads you click on) and use this information to make predictions about your interests and provide you targeted advertising based upon your interests. These parties may also use this information to limit the number of times you see the same advertisement on our websites or mobile applications and to help measure the effectiveness of advertising campaigns.
B. Purposes of use of cookiesWe use cookies for the following purposes:
- Enable basic functioning of our website;
- Web analytics to improve our website (structure, features, accessibility and usability, content) or to fix any technical issue through gathering relevant technical data;
- Enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart, billing address to save time and effort when you next return to our website or shop with us);
- Provide you with tailored advertising on and off our website;
- Monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails); and
- Learn more about your preferences and Internet browsing habits to provide you with tailored advertising (you certainly don't want to hear from us about something you are not interested in).
C. How to manage your cookies?To adjust your preferences for cookies and other tracking technologies on our website, click: “Cookie Settings” in the footer.The browsers of most computers, smartphones and other web-enabled devices are typically set up to accept cookies. If you wish to amend your cookie preferences for this website or any other websites, you can do this through your browser settings. Your browser’s ‘help’ function will tell you how to do this. If you do not want the benefit of cookies, there is a simple procedure to manually delete your cookies at http://www.allaboutcookies.org/manage-cookies/stop-cookies-installed.html. Please remember that cookies are often used to enable and improve certain functions on our website. If you choose to switch certain cookies off, it is likely to affect the user experience.Opting-out of Third-Party Interest-Based Advertising: For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioral ads from participating third-party advertising companies, please visit the links below:
Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioral information about you and may therefore be less relevant to you and your interests.To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.